Moss does not seem to have suffered any long-term commercial damage; she's still a top model. By clicking Sign up, you agree to receive marketing emails from Insider 2. All in all, a self-directed crash. Simpson, LeBron James and Oscar Pistorius. Lebron James and Samsung. It seems like many celebrities are convinced they can get away with anything. The suit was settled, and Tarrant gave up the license. She missed the brand's big 2007 launch party since it occurred during her brief jail stint. Consumers may focus on the celebrity, not the product. ", Even though Barkley could have meant that it was a scam to get paid so much to lose weight (and not that the weight loss program itself was a scam), it was still a bad move. Looks like, in this case, the actor just got away with it. The case is still pending. We've been able to reach Mars yet again and discover the "God particle," but no one seems to have established what . FORTUNE may receive compensation for some links to products and services on this website. TheCelebritySource.com feels it's important to list some examples of how celebrity endorsements can have a negative impact on business. Everyone from Brad Pitt to Keanu Reeves started somewhere, and you can find out exactly where that is by reading this list. The severed relationships included big names such as Walmart, Smithfield, Novo Nordisk, QVC, Target, Caesars Entertainment, Whit-Ash Furnishings, and Home Depot. Apparently, loyalty ultimately pays off. Either the celebritys promotion for the product didnt come across as convincing, or the star was ridiculed or teased for the endorsement because of the nature of the product. Theron violated the terms of her contract by wearing and being photographed in a Christian Dior watch, resulting in the company suing her for $20 million. "They're not being nice to the Dalai Lama, who is a friend of mine," Stone said. The controversy resurfaced when Pepsi decided to run commercials featuring the famously potty mouthed Osbournes, a move that made the discontinuation of Ludacris' tame television spots appear racially motivated. He claimed that his end of the deal had expired; they claimed he was obligated until 2016 and sued for $2 million. McDonald's, Nutella, and Coca-Cola all dropped Bryant after he was accused of sexual assault in 2003. (One. However, Mobile Resource Card, the company behind the card (which turned out to be a financial scam) sued Kris and her daughters for $75 million, citing breach of contract. Getty Images Great comedians have made hilariously. Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. Who has dumped Donald exactly? Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app. 8 Charles Barkley Calls New Endorsement A Scam. Gladings attack on your character as a contract spokesperson for Etihad Airways is unwarranted and unjustified.. Snooki made a deal with SRG Ventures to bring in new branding partnerships. (We're only human, after all.). Family friendly brands Nutella and McDonald's did not renew their contracts with Kobe Bryant after the Lakers star was accused of rape in 2004. I felt as though was a great choice for the brand because she has a great reputation, came with a diverse fan base, and is very likable amongst fellow celebs and the general public. The clothing line sued the singer for $2 million. Simpson became famous for allegedly murdering his ex-wife Nicole Brown and her friend, Ronald Goldman, the former football star was the face of Hertz rental cars. In 2005, model Kate Moss lost not one but three endorsements with Burberry, Chanel, and H&M after a photo surfaced of her doingcocaine. However, from this moment at the latest, the decision-makers in the fashion and media world probably started to seriously consider to what extent they should give this man a platform. But don't cry over the misfortune of "Cocaine Kate" -- Moss was still somehow able to double her income over the next five years. Emancipation is scheduled to be released in select cinemas onDecember 2, 2022, before its streaming release on December 9, 2022, on Apple TV+. (2007). Kardashian West eventually changed the name of the brand to 'Skims Shapewear' to avoid further controversy. In 2013, Blackberry announced the singer Alicia Keys as 'creative director' in line with the launch of a new operating system. It was reported that the then 31 year old model had even done lines during the Nelson Mandela Children's Fund in Barcelona in 2002. Hiring a comic comes with its PR risks. Actress Ellen Page, known for her role in Juno and Inception, was endorsing Cisco's video teleconferencing system as far as a decade ago. The list of celebrity endorsements of brands that have gone terribly wrong for the brands is long. As flight attendants with American Airlines, we would like to personally apologize to you for the behavior displayed by our union president, Laura Glading, this past week, it said. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice| Do Not Sell/Share My Personal Information| Ad Choices Flat stomach teas and lollipops. With increased importance placed on social media marketing, endorsements can also come from smaller scale stars like Instagram influencers. We remain supportive of Kirstie, wish her nothing but the best and we would welcome her back at any time as a returning client. After signing a contract with Swiss watchmaker Raymond Weil, actress Charlize Theron found herself in some serious watch drama. Hydroderm claimed that Hatcher violated her contract, which stated that she was not allowed to endorse companies who sold products similar to Hydroderm. Celebrity Partnership, Raymond Weil paid Charlize Theron to wear only his watches for two years. Not great for Brylcreem. The cause was settled in January 2013, before a court ruling. After internal debates between the CAA's Bryan Lourd, Richard Lovett, and Kevin Huvane, the agency apparently decided to keep Smith on its roster. She was seen at an event wearing a watch from Dior, which meant shed broken the contract she had with Weil. Here are 12 celebrity endorsements that didn't go so well. Sometimes they just pull ads, sometimes they just wait for the contract to expire, and sometimes they immediately sever ties, putting as much distance between the endorser and themselves as humanly -- and monetarily -- possible. Of course, its not always that simple. Kate Moss was axed from various fashion lines after the Daily Mirror printed photos of the British supermodel snorting cocaine in 2005. Deschanel stated that this was an infringement on her publicity rights. Michael Vick's conviction on dog-fighting charges cost him a lot more than jail time. Its amazing how people can HATE a man they have never even heard speak. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. Photo Credit: Courtesy of ABC | Wikipedia. Our editorial content is not influenced by any commissions we receive. All in all, a self-directed crash. Find us online at HollywoodBranded.com. After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and, Especially for the sporting goods manufacturer Adidas, who has been working with the rapper for almost ten years, the discontinuation of the popular line will result in aching sales losses. Khan also said that he doesnt think theres anything wrong with that, and wouldnt endorse anything he didnt agree with. Some celebrities have become as famous for the products they endorse, as they are for their actual creative work. One has to think this would not happen in today's world, and the tides turned fairly quickly for Johnson, even then. All Rights Reserved. Since the scandal, Moss has seemingly cleaned up her actand expanded her work withbrands such asKrastase, Mango, and Rimmel. Why are Priceline execs sending Shatner to his fiery demise? Deschanel was suing for $1.2 million but dropped the lawsuit in January 2012. Endorsements gone wrong. To make matters worse, Candie's, a brand owned by Madden, released a shoe called the "Zooey," which Deschanel claimed infringed on her publicity rights. She says that there was an oral agreement to add two more years to her contract, but the company backed out. Her legal representative said the case was an "unjustified and public assault on Teri Hatcher's good name, reputation, and celebrity.". Think of Michael Jordan and Nike (NKE), or Brooke Shields and Calvin Klein. Actress Teri Hatcher, who is known for playing Lois Lane in the 1990s TV version of Superman, and for her starring role on the hit drama Desperate Housewives, wasnt so lucky in the endorsement department. Some celebrities with large followings are promoting products such as diet pills and detox teas on social media. Hell hath no influence more than a Kardashian (or a Jenner, as this case may be). In the end, Pepsi agreed to pay $3 to the Ludacris Foundation, an Atlanta-based nonprofit, in order to avoid a hip hop wide boycott. Furthermore, celebrity activism is based on the premise that if we only knew about an issue, we could do something, anything, to make a difference. 2023 Fortune Media IP Limited. 11 Celebrity Endorsements Gone Wrong #4: When you have a hair endorsement, don't shave your head. People don't only make brand to celebrity associations, they can make brand to celebrity scandal associations. Hairtech International, Inc. sued her for $35 million, but a judge dismissed the case. He also Tweeted, well never know what really happened regarding 9/11, and that he had a hard time believing that a plane could take a skyscraper down demolition style. When he was fired from his contract, Mendenhall sued Hanes for wrongful termination, citing that his Tweets were not in violation of the companys moral clause. neither companies decided to renew his contract. So here's to brands like Charmin, who made Kim Kardashian be. Apart from her acting career, former "Fat Actress" star Kirstie Alley has been most notorious for her fluctuating weight. The Muscles from Brussels agreed to shoot a commercial for Total Flex home gym equipment, but when he showed up to the set, he alledgely hadn't learned his lines or how to use the equipment. Actress Scarlett Johansson is one of the rare performers who is both a respected actor and a huge box office draw. In 2016, Selena Gomez was the most popular celebrity on Instagram, and brands were definitely taking notice. "SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights," the statement said. Deals lost: Trek, Easton-Bell Sports, 24-Hour Fitness, Nike . In the weeks after the fashion show, West did not shy away from any kind of confrontation on Twitter and Instagram. 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